Home Staging, also known as House Fluffing, Home or Real Estate Merchandising, is the art of transforming your property to ensure that it presents with the greatest appeal for the broadest number of potential buyers.

Over 80% of buyers begin their search online. By staging your property before it goes on the market ensures you have prepared it to present at its finest in marketing photographs that will form the first impression potential buyers will have. Be sure their first impression is of a home they can envision themselves living in.

Investing in Home Staging, especially while most homeowners are selling at discounted prices or even for a loss, is the smart move in a soft market. The sale price of your property is affected by a number of reasons beyond your control, e.g. the real estate market, property location, etc. The one single thing within your power is the overall condition and presentation of your house or apartment.

An investment in Home Staging will always be far less than the first price reduction. The longer a property languishes on the market, the more likely a price reduction will be necessary to attract new potential buyers. The reality is that not staging costs much more than the investment in staging.

Benefits of Home Staging:

For more information about the benefits of Home Staging, download the Top Ten Reasons You Should Professionally Stage Your Home, published by Home Staging Resource.

Home Staging Services:

Home Staging services can be as simple as rearranging furniture and de-cluttering/de-personalizing your rooms and closets, or as complex as doing minor repairs or renovations and renting furniture and accessories. Whatever amount of attention your property requires, The Staging Company will give you the competitive edge and make sure your home stands out from the competition.

View our Stage to Sell Services for complete details of the various services The Staging Company offers to prepare your property for the real estate market.

Still unsure? Review our Frequently Asked Questions page.

More resources for home sellers:

Real Estate Staging Association – Real Estate Home Staging Statistics Report

2009 HomeGain Survey – Return on Home Improvement Investments