Q: What is Home Staging?

A: Home Staging is a real estate marketing tool that is used to enhance the unique, positive features of a property while correcting or downplaying the negative. Effective Home Staging will create emotional connection points that resonate with potential home buyers and make them feel that this could be their home.

Q: What are emotional connect points?

A: They are the specific and deliberate, sometimes subtle, but high impact “perceptions” of luxury and lifestyle that a professional Home Stager will create to engage the home buyer, giving your home a competitive advantage.

Q: I’m selling my home. Why do I have to spend money on staging it?

A: Home Staging is an investment, not an expense. Statistical data has proven that staged homes sell faster than un-staged ones…and, often for more money. By decreasing the time on the market, home owners save on carrying costs such as mortgage payments, taxes, utilities, etc. and increase their potential for a higher sale price. Even a mere $100 investment spent on an initial consultation, and if the staging recommendations are acted upon, can net a home owner thousands in return by increasing the value of the property.

Q: My home is professionally decorated. Does it still need staging?

A: Interior Decorating and Home Staging are, in fact, quite different and are geared toward different results. Interior Decorating takes the home owner’s life style, living requirements and personal tastes into account and creates a living environment that is for them and which is a reflection of them. Alternatively, Home Staging is focused on creating a environment that will appeal to the greatest potential buyers for that particular market.

Q: Can’t homebuyers use their imagination and look past the decor?

A: A home buyer’s first and only impression should not be left to chance. Very few people (less than 10%) have the ability to visualize the potential in a home. Home buyers start with logic, but actually make a home purchase based on emotion. Professional Home Stagers know how to create emotional connection points that home buyers really identify with.

Q: Can I or my Real Estate Agent do the staging?

A: Typically, I would not recommend that. As the property owner you are emotionally attached…after all, this is your home. This makes it very difficult to be truly objective and see it with the “first impression” eyes that a home buyer will have. It is absolutely true that we no longer see the bumps and nicks that we are accustomed to living with. A professional Home Stager will see your property with fresh eyes and knows what to look for and do to ensure your home is placed on the market in its optimal state.

Q: How much does Home Staging actually cost?

A: The cost of Home Staging varies depending on the scope of work, but we are proud that we have extremely competitive fees for the market we serve. Contact us to discuss our fee structure and your specific staging requirements.

Q: In what city or area do you provide Home Staging services?

A; The Staging Company is based in New York City and also operates from Westhampton Beach but, depending on the project, we will travel just about anywhere! Areas we mainly serve include all points from New York City to eastern Long Island.